At Foundry, formerly known as IDG Communications, Inc. and rebranded on February 17, 2022, we have played a key role in every major milestone, announcement, and development in modern technology since 1964.
 
Originally established as the publishing arm of the International Data Group (IDG), we distributed newspapers, magazines, and books globally, featuring prominent brands such as CIO, ChannelWorld, ComputerWorld, PCWorld, and many more.
 
Today, at Foundry we continue to lead the world by helping companies bring their visions to reality through a combination of media, marketing technologies and proprietary data. Our technology platforms are powered by data from our owned and operated ecosystem of global editorial brands, prestigious awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. While we harness the power of algorithms, optimisation, and automation, what truly fuels our success are the meaningful connections and trusted relationships we cultivate.
 
What truly sets our hearts on fire is our unwavering belief in technology as a force for good. We are not just bystanders; we are the architects of positive change. With wisdom as our guide, we are spearheading progress in various crucial areas, such as championing diversity and inclusion, democratising tech accessibility, and championing women in leadership roles.

As the Events Marketing Executive, you will be responsible for supporting all marketing initiatives for Foundry/IDG events, focusing on both attendee acquisition and sponsorship marketing. This role includes planning and executing multi-channel marketing campaigns, managing outreach efforts, and working with CRMs and LinkedIn to drive engagement. The successful candidate will bring strong attention to detail, confidence in using CRM systems and marketing platforms, and experience in developing and delivering targeted marketing strategies to increase event attendance and attract sponsors.
 
You will execute and monitor marketing campaigns for event attendee acquisition and sponsorship engagement, ensuring that all promotional efforts align with the event goals and timelines. You will utilise CRM, LinkedIn, and marketing platforms to track, report, and optimise campaign performance for Foundry/IDG events.
 
Responsibilities
- Support attendee acquisition through multi-channel marketing efforts, including email campaigns, LinkedIn outreach, and CRM management.
- Coordinate with the Sales Team to develop sponsorship marketing materials, outreach, and sponsor engagement plans.
- Collaborate with the Events Team on campaign strategy, messaging, and audience segmentation to drive interest and registrations.
- Maintain and organize event information in CRM and marketing platforms, tracking engagement metrics for ongoing optimization.
- Develop and maintain marketing collateral, such as event pages, promotional assets, and social media content, to increase event visibility.
- Report campaign performance metrics to the Head of Marketing and provide actionable insights to improve campaign success.

- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent relevant experience.
- 1-3 years of experience in a marketing role, ideally in an events or B2B setting.
- Proficiency in CRM systems and marketing platforms; experience with Salesforce, HubSpot, or similar tools preferred.
- Familiarity with LinkedIn for Business and other social media channels.
- Strong organisational skills and an eye for detail.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
About the Benefits
- Convenient Location: Our office in the heart of North Sydney provides an easily accessible commute.
- Work-Life Balance: Enjoy flexible work arrangements that allow for a balanced approach between WFH and the office.
- Additional Leave Options: We offer extra leave options to support your personal needs and enable you to recharge.
- Learning and Development: Access our comprehensive learning and development program, empowering you to expand your skills and knowledge.
- Volunteering Initiatives: Engage in meaningful volunteering opportunities, contributing to the community and making a positive impact.
- Diversity and Inclusion: Take part in our Diversity and Inclusion Council, where you can help shape a more inclusive workplace culture.
Other
Foundry is an inclusive place to work and develop a career. We embrace diversity, celebrate our differences, and inspire each person to be themselves at work. As we strive to achieve our strategic goals, we welcome and actively encourage diverse groups and diversity dimensions. If you require any adjustments to submit your application, please get in touch with us.
 
Check out https://foundryco.com/ for more info.
 
Recruitment Fraud Notice: IDG/IDC/Foundry would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.