At Foundry, formerly known as IDG Communications, Inc. and rebranded on February 17, 2022, we have played a key role in every major milestone, announcement, and development in modern technology since 1964.
 
Originally established as the publishing arm of the International Data Group (IDG), we distributed newspapers, magazines, and books globally, featuring prominent brands such as CIO, ChannelWorld, ComputerWorld, PCWorld, and many more.
Today, at Foundry we continue to lead the world by helping companies bring their visions to reality through a combination of media, marketing technologies and proprietary data. Our technology platforms are powered by data from our owned and operated ecosystem of global editorial brands, prestigious awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. While we harness the power of algorithms, optimisation, and automation, what truly fuels our success are the meaningful connections and trusted relationships we cultivate.
 
What truly sets our hearts on fire is our unwavering belief in technology as a force for good. We are not just bystanders; we are the architects of positive change. With wisdom as our guide, we are spearheading progress in various crucial areas, such as championing diversity and inclusion, democratising tech accessibility, and championing women in leadership roles.

As the Audience Acquisition Manager, you will be responsible for driving attendee acquisition for executive events through proactive outreach and relationship-building efforts. This role focuses on cold calling, email campaigns, and LinkedIn outreach to engage and secure high-level event attendance. The successful candidate will leverage their CRM skills, phone confidence, and sales experience to achieve event attendance targets, supporting the Events Team in delivering well-attended and impactful events for Foundry/IDG clients.
 
You will develop and execute an outreach strategy to increase event attendance by building relationships with potential attendees through various outreach channels, and leverage CRM systems to manage and track outreach activities and collaborate closely with the Events Team to align attendee goals with event objectives.
 
Responsibilities
- Conduct cold calling, email campaigns, and LinkedIn outreach to identify and engage potential event attendees.
- Build and maintain strong relationships with prospective attendees to increase engagement and attendance.
- Use CRM systems to organize outreach, track engagement, and report on progress toward attendance targets.
- Collaborate with marketing and event operations to align on attendee acquisition strategy and goals.
- Prepare attendee lists and update CRM entries to ensure accurate records.
- Regularly update the Head of Marketing on progress toward event attendance goals and identify any challenges or opportunities.

- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or relevant experience.
- 1-3 years of experience in a sales, outreach, or audience acquisition role, ideally in a B2B events or marketing setting.
- Proficiency in CRM systems, with experience using platforms like Salesforce or HubSpot preferred.
- Excellent communication skills, both verbal and written.
- Proficient with Microsoft Office Suite and LinkedIn Sales Navigator.
- Detail-oriented, results-driven, and able to work independently and as part of a team.
About the Benefits
- Convenient Location: Our office in the heart of North Sydney provides an easily accessible commute.
- Work-Life Balance: Enjoy flexible work arrangements that allow for a balanced approach between WFH and the office.
- Additional Leave Options: We offer extra leave options to support your personal needs and enable you to recharge.
- Learning and Development: Access our comprehensive learning and development program, empowering you to expand your skills and knowledge.
- Volunteering Initiatives: Engage in meaningful volunteering opportunities, contributing to the community and making a positive impact.
- Diversity and Inclusion: Take part in our Diversity and Inclusion Council, where you can help shape a more inclusive workplace culture.
 
Other
Foundry is an inclusive place to work and develop a career. We embrace diversity, celebrate our differences, and inspire each person to be themselves at work. As we strive to achieve our strategic goals, we welcome and actively encourage diverse groups and diversity dimensions. If you require any adjustments to submit your application, please get in touch with us.
 
Check out https://foundryco.com/ for more info.
 
Recruitment Fraud Notice: IDG/IDC/Foundry would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.